Most countries have implemented policies and strategic action plans to promote entrepreneurship, develop SMEs, and facilitate the professional integration of youth. The objective of this article is to analyze the determinants of added value in the field of sports entrepreneurship in Burkina Faso. The data used are primary data collected from 90 small and medium-sized enterprises (SMEs), comprising 36 facilities for physical fitness activities and 44 sports-related SMEs. The non-probabilistic method, specifically the quota method, was chosen to constitute the sample. This study adopts both quantitative and qualitative approaches. We employed a multiple linear regression model using SPSS 26 (Statistical Package for Social Sciences version 26) to derive the necessary statistics for our analysis.
The main results reveal that determinants related to the entrepreneur, the company, and the business environment of sports enterprises have a positive and significant impact on the added value of sports entrepreneurship in Burkina Faso. Sources of funding have been found to be negative and significant at the 1% threshold. These results suggest that entrepreneurship is an alternative to meet the aspirations of a predominantly young and rapidly growing population. It serves as a means to combat poverty and create employment in Burkina Faso.

Sports entrepreneurship, SME, multiple linear regression, added value, Burkina Faso